Havells × Turrant.ai
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Dealer QR Registration System

Frictionless registration at point of sale

The Problem

Havells has 14,000+ dealers, many small-town retailers using handwritten invoices. Consumers don't register products because it's too much friction. Havells has no visibility into which dealers are selling what.

  • Registration requires form-filling, often with illegible invoices
  • Low registration rates = no consumer engagement data
  • No way to identify which dealers are actively driving sales vs. inactive
  • Lost opportunity to build direct consumer relationships
The Solution

Every authorized dealer gets a unique QR code (printed sticker for their billing counter). Consumer buys product → scans QR → WhatsApp opens with dealer pre-tagged → uploads invoice → instant registration.

  • Even if the invoice is illegible, the QR already identifies the dealer
  • Havells gets dealer engagement data: which dealers are driving registrations vs. zero activity
  • QR can be customized per dealer with their name/location embedded
  • Works offline - consumer only needs WhatsApp at checkout
How It Works
  1. Havells generates unique QR for each dealer (encodes dealer ID, location)
  2. Dealer displays QR at billing counter (printed sticker)
  3. Consumer scans after purchase → WhatsApp bot triggers with dealer pre-filled
  4. Consumer uploads invoice → AI verifies → warranty activated
Key Benefits
  • Reduces registration friction to 30 seconds
  • Auto-identifies dealer even with bad invoices
  • Dealer engagement scoring (active vs. inactive dealers)
  • Zero cost per QR (just print stickers)
  • Works offline - consumer only needs WhatsApp
  • Direct channel to 14,000+ dealers for campaigns, updates, and product launches