Havells sells 20,000+ SKUs through 14,000+ dealers and 100,000+ retail points across India. But once a product leaves the warehouse, Havells loses sight of it. 85% of sales are offline - through distributors, retailers, and electricians - many of whom use handwritten invoices, aren't GST registered, and have no digital trail of the transaction.
The result: Havells doesn't know who buys their products. No consumer identity, no purchase data, no regional demand signals, and no direct communication channel. Product registration is the only bridge - and it's broken.
Every verified product registration creates a structured data point that Havells has never had: consumer identity + product + dealer + location + purchase date. Even going from 3% to 15-20% registration rate creates a consumer database that powers everything - cross-sell, service, dealer intelligence, and fraud detection.
The ten solutions below are designed as a connected ecosystem. The registration workflow is the foundation - everything else builds on the consumer data it captures.
Consumer buys a Havells product at a retail store → Scans the dealer QR → WhatsApp opens → Uploads invoice photo → AI extracts product details, third-party APIs check for tampering, serial number validated against dispatch database, duplicate invoices flagged, GST verified → Warranty activated in seconds. The same pipeline works inside Havells' Dynamics 365 for internal teams.
Now Havells has: the consumer's identity, the product they own, the dealer who sold it, the location, and the purchase date. For the first time, there's a direct line to the consumer.
Day 1: AI avatar helps with installation via camera guidance. Month 6: Proactive filter replacement reminder. Month 11: AMC offer before warranty expires. Year 3: Upgrade offer for the next-generation model. Every touchpoint: The AI service agent handles issues instantly on WhatsApp.
Meanwhile, on the backend, every registration feeds the dealer intelligence engine - which dealers are active, where grey market products are surfacing, and where counterfeits are appearing.